- Leading partner in the digital transformation of marketing and sales
- Strong expansion of digital service and product portfolio planned
- Quadriga Capital supports dynamic expansion with growth capital
Signition Holding (“Signition”) supports companies in their digital transformation in the field of marketing and sales. Signition’s core competence includes the optimisation of complex sales organisations enabled by a comprehensive service and product portfolio for the sustainable optimisation of value creation and the design of exceptional customer experiences. Quadriga Capital Funds, Jersey (“Quadriga Capital”), has now acquired a majority stake in the Frankfurt-based Signition Holding.
Together with Quadriga Capital, the company’s founders and existing management team want to continue the success story of Signition and realise the enormous potential in the rapidly growing market of digital and data-driven transformation. The strategic focus will be on strengthening capabilities in software development and artificial intelligence. The digital product and software offering will be strengthened and extended for existing and new customers. Furthermore, managed marketing services is to be expanded and the group plans to supplement its offerings through strategic acquisitions. This will enable the group to become the ideal partner for customers, particularly those in the automotive, new mobility, and financial sectors seeking to digitise their sales and marketing activities.
The Signition founders will remain involved and will continue to develop the company as managing directors.
Bernd Reisch, Chairman of Signition Holding, said: “I look with full confidence to the future of Signition. With Quadriga Capital, we have found an entrepreneurial growth partner with whom we can sustainably strengthen and further expand Signition’s market position. We are very much looking forward to this promising cooperation.”
Oliver Gabriel, CEO of Signition Holding, comments: “Our goal is to further accelerate our growth. This current transaction represents the perfect starting point to offer our customers even better digital services and products, and to grow with them on an international level.”
Thomas Render, Partner at Quadriga Capital Eigenkapitalberatung GmbH, added: “We would like to thank the entire Signition team for the very trusting discussions so far and look forward to further accelerating the growth path we have embarked upon in close cooperation. We are very impressed by the dynamic development of the company and look forward to supporting the further expansion of digital services and products as well as the international expansion. Our focus will be on promoting a strong corporate culture to ensure sustainable growth.”
The transaction is subject to clearance by the anti-trust authorities. The parties have agreed not to disclose the financial details.
About Signition
Signition Holding GmbH, a leading company in the field of digital transformation, supports customers in optimising marketing and sales processes. With comprehensive experience in areas such as digital signage, sales stimulation, managed marketing service models, and AI-optimised customer experiences, Signition aims to recognise and actively promote the growth potential of its customers. The goal is to generate sustainable and measurable results for its customers by using the latest technologies and trends such as artificial intelligence to maximise potential.
About Quadriga Capital
Quadriga Capital is a leading equity partner for medium-sized companies in the German-speaking region and neighbouring countries. Investors are institutional investors such as pension funds, banks, insurance companies and family offices from Europe, Asia and the US. Growth-oriented companies in the healthcare, tech-enabled services and smart industries sectors are the focus of the investment activities. Quadriga Capital has invested in more than 40 companies in recent years, which in turn have made over 120 follow-on acquisitions. Entrepreneurial management teams are supported by a broad range of experience and expertise as well as an international industrial network.
In 2021, Quadriga Capital became one of the first private equity firms in its markets to become a signatory of the “Operating Principles for Impact Management” of the Global Impact Investing Network (GIIN). The sixth Quadriga Capital Fund qualifies as an “Article 8+ Fund” within the meaning of the sustainability-related disclosure requirements of the EU taxonomy in the financial services sector (“SFDR”). This is a consistent continuation of the fully integrated ESG approach that Quadriga Capital has pursued since 2007 and which is viewed as exemplary and has received several awards at the European level.
Quadriga Capital is advised by Quadriga Capital Eigenkapitalberatung GmbH, Frankfurt am Main.
