Newly founded salestech group expands competencies in digital product development through strategic acquisition and appoints management team

  • Foundation of the salestech group as a new, strong partner in the digital transformation of sales and marketing
  • Acquisition of candylabs strengthens competencies in digital product development
  • Experienced executives Alexander Maresch and Philipp Käster appointed as management team of the salestech group
  • Quadriga Capital and salestech group plan further acquisitions and portfolio expansion of managed services and digital product solutions

The salestech group bundles all competencies in digital value creation through the transformation and optimisation of sales and marketing processes. By combining innovative digital products with complementary managed services, the salestech group offers a holistic approach to its customers, comprising of blue-chip companies from the finance, energy and e-mobility industries. The salestech group plans to further expand its competencies in software development and artificial intelligence and to constantly expand its product and service portfolio.

Shortly after the initial platform investment in the Frankfurt based Signition Holding GmbH by Quadriga Capital Funds during summer 2023, the next acquisition has now already been successfully completed. Candylabs GmbH (“candylabs”) is a leading digital agency focused on the conceptual design and development of digital software solutions. The salestech group strengthens its competencies in digital product development with the highly qualified team of candylabs and benefits from the access to promising customer relationships. The two managing directors of candylabs, CEO Moritz Heimsch and CTO Dominik Seemann, will remain within the company and take an active role in the further development of salestech group’s product and software solutions: “We were enthusiastic about the salestech group and Quadriga Capital from the first contact on. We share a vision and have a common understanding of digital value creation. The group will enable us to offer our customers a broader integrated range of services from now on and thus leverage the strengths of candylabs even better.”, explains Moritz Heimsch.

To further institutionalise the group, a top-class management team consisting of CEO Alexander Maresch and CFO Philipp Käster joined in early July. In his previous career as a top-manager in Frankfurt, London and New York, Alexander Maresch experienced the expectations customers have of digital service providers. In his last positions as CMO at EY (Ernst & Young) EMEIA and before as Managing Director and Global Head of Marketing / Brand for the listed asset management company DWS, he promoted the digitalisation of marketing activities and the close integration and technologisation between Sales and Marketing. “I am looking forward to my new role as the CEO of the salestech group. Our mission: We help our customers grow. With the support of technology-enabled services and products. This is exactly what we will focus our group on and make further acquisitions.”, says Alexander Maresch.

Philipp Käster started his career at Rothschild & Co and advised several companies in the context of complex M&A transactions and corporate financings. Before joining the salestech group, he worked for several years at the financial investor Montagu Private Equity, where he gained significant expertise in the area of buy & build as well as the development and management of fast-growing companies.

The salestech group plans to consistently continue its growth path through strong organic growth and further acquisitions, thus providing its customers with an increasingly attractive portfolio of managed services and digital product solutions.

About the salestech group

The salestech group is one of the leading providers in the field of digital transformation with a focus on the digitalisation of sales and marketing processes. Large and medium-sized customers in fast-growing industries such as e-mobility, energy, finance, retail and manufacturing rely on the expertise of the salestech group as a long-term and reliable partner. The aim is to build a globally active group and establish a strong brand to support customers holistically in their digital transformation – especially in sales and marketing – with the greatest possible value added and the highest possible quality.

About candylabs

Candylabs is a digital agency focused on digital product development and consulting services. Candylabs conceives, designs and develops digital products and supports its clients on their way to digital product success. Entrepreneurial experience, startup DNA, a user-centric approach, data-driven decision making and a focus on seamless execution are unique selling points.

About Quadriga Capital

Quadriga Capital is a leading equity partner for medium-sized companies in the German-speaking region and neighbouring countries. Growth-oriented companies in the healthcare, tech-enabled services and smart industries sectors are the focus of the investment activities. Quadriga Capital Funds has invested in more than 40 companies in recent years, which in turn have made over 140 follow-on acquisitions. Entrepreneurial management teams are supported by a broad range of experience and expertise as well as an international industrial network, with a strong focus on sustainability and digitalisation. Quadriga Capital Fund VI is an SFDR Article 8+ Fund. Quadriga Capital Funds are advised by Quadriga Capital Eigenkapitalberatung GmbH.

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