- salestech group acquires three leading companies in the field of blended learning and software-supported learning experience.
- Acquisition underlines strategic goal of offering comprehensive solutions for the digital transformation in sales and marketing.
- Quadriga Capital actively supports salestech group in its growth strategy.
The salestech group acquires three companies with outstanding expertise in the field of blended learning and software-supported learning experience. Marketing Manufaktur, 101 Consulting and smicro are now part of the group. Management will remain in the hands of the previous four managing directors.
Frankfurt, October 7, 2024. salestech group supports companies in their growth through the digital transformation and optimization of sales and marketing processes. With the acquisition of three Mainz-based Learnhub companies, the Frankfurt-based group is further expanding its sales and martech service offering: The new additions offer innovative solutions and consulting services for the skills development of employees in sales. The offering is comprehensive – from training conception, content and media creation to live streams, online and classroom training and the implementation of individual digital and physical learning solutions.
High-level learning – focus on the automotive industry
Marketing Manufaktur GmbH and 101 Consulting GmbH– each with a different thematic focus – specialize in developing needs-based, easy-to-understand measures and content that are measurable in terms of learning success. In addition, smicro GmbH provides the technical solutions for software-supported digital skills acquisition. The centerpiece is the interactive learning platform “smicro suite”, which was awarded the eLearning Journal Award 2024 as “Best Learning Platform”.
All three companies have many years of training expertise. In total, they have conducted more than 1,200 training courses – particularly in the premium automotive sector – and reached over 570,000 participants in 97 countries. The industry-independent software solution offers the best opportunities to conduct training courses in any other industry.
salestech group CEO Alexander Maresch emphasizes the strategic importance of the acquisition: “The takeover is an important milestone for the salestech group. The combination of consulting and innovative software in the growth market of Learning & Training will help us to further increase the growth of our customers and prepare them optimally for the challenges of the future.”
Thomas Hasselbach, previous owner of the three companies, adds: “I am delighted that we have found a strong partner and growth driver for the future in the salestech group and that the companies will continue to operate unchanged in the new constellation.”
Thomas Render, Partner at Quadriga Capital, which is supporting the development and growth of the salestech group: “I am convinced that the companies are a perfect strategic and cultural fit for the salestech group and that both sides will benefit greatly from each other.”
The current and future management team consists of Georg Seidel and Alexander Ullrich (Marketing Manufaktur), Marius Fuhr (101 Consulting) and Dominik Butnaru (smicro).
About salestech group
The salestech group is a leading provider of digital solutions in the field of sales and marketing with over 200 specialists. It supports its customers throughout the entire customer journey with innovative consulting approaches, managed services and digital product solutions. Following the three successful acquisitions since its foundation in June 2023, the salestech group plans to continue on its growth trajectory through strong organic growth and further acquisitions, thereby providing its customers with an even more attractive portfolio of managed services and digital product solutions.
