- Rapid Peaks, one of the leading agencies for strategic and creative sports marketing, becomes part of the salestech group.
- The focus remains on innovation, digital solutions, and enhancing the fan and customer experience in sports sponsorship and sports marketing.
Frankfurt, 28 January 2025 – Sports marketing and digitalization go hand in hand – both thrive on innovation and the power to inspire. With the acquisition of Rapid Peaks, a renowned agency in sports marketing, the salestech group is forming a future-oriented partnership. This acquisition is not only a win-win situation for both parties but also a strategic move to drive the sustainable digital transformation of sports marketing.
Driving innovation in sports marketing under proven leadership
Nenad Miljkovic, Founder & Managing Director of Rapid Peaks, and David Roth, Managing Director of Rapid Peaks, share their enthusiasm:
“We are excited to become part of the salestech group and jointly elevate sports marketing to a new level of entertainment. Our mission is to improve the customer experience for fans, clubs, associations and companies in the sports industry. We see enormous potential in merging real-time sports experiences with the digital value that cutting-edge technologies provide. The salestech group is the ideal partner to drive groundbreaking innovations and harness the full communicative power of sports.”
Rapid Peaks specializes in strategic, creative, and technology-driven marketing solutions that help brands in the sports, lifestyle, and entertainment sectors engage their target audiences in an emotional and sustainable way. With nearly a decade of experience working with top international brands, the agency brings deep expertise in creating inspiring customer experiences.
Win-Win
For Rapid Peaks, the acquisition provides access to the technology-driven expertise of the salestech group and unlocks significant growth potential in the digitalization of sports marketing.
Alexander Maresch, CEO of the salestech group, emphasizes the strategic importance: “The partnership with Rapid Peaks is a decisive step in strengthening the salestech group’s position as an innovation leader in digital solutions for sales and marketing. With Rapid Peaks, we are expanding our portfolio with groundbreaking solutions that redefine the customer experience in the sports sector. This acquisition reinforces our commitment to giving our customers a competitive edge through digital excellence.”
About the salestech group
The salestech group is a leading provider of digital solutions for sales and marketing, as well as business model transformation. With a team of over 250 specialists, the company supports businesses throughout the entire customer journey – from consulting and managed services to digital product solutions. Since its founding in 2023, the salestech group has pursued a consistent growth strategy through organic development and strategic acquisitions.
With Rapid Peaks as its latest addition, the salestech group strengthens its position as a pioneer in the digital transformation of sales and marketing, driving innovative solutions for the future of customer experience in the sports industry.
