Shell: Digitale Transformation & 360°-Marketing
A long-standing strategic partnership
Shell is a key player in the market, and we have supported the brand for many years as the lead and creative agency in the D-A-CH region with targeted marketing and communication initiatives to help achieve its corporate goals. As part of the salestech group, we pursue a holistic, technology-driven approach that also supports Shell’s digital transformation.
This includes the development of various digital platforms—such as the Energy Transition Academy, a knowledge and dialogue platform—as well as digital applications and signage, for which we played a leading conceptual role and now oversee content management.
Through this close collaboration, we have continuously evolved the brand and created innovative campaigns that inspire Shell’s customers and partners over the long term. Our digital best practices from the German market also serve as a blueprint for international adaptations. By working closely with global teams, we create synergies and export proven success models to other markets.
- Digital Signage
- 360°-Marketing
- Social Media
- Digital Platforms
- Production
Holistic brand development & integrated communication
Our strategic approach combines creative ideas with a comprehensive content strategy. From concept to production, we create cross-channel content—whether at the point of sale, on social media, or on digital platforms. Through the launch and ongoing optimization of mobile apps and two major website relaunches, we have significantly enhanced the digital user experience for Shell customers.
We have successfully migrated to modern technologies and implemented new tools to make sales and communication future-ready. By developing scalable business cases, we have achieved measurable results in Shell’s digital transformation. Additionally, the introduction of agile methods has enabled more efficient processes, allowing for faster implementation and continuous innovation.
Customer centricity as a success factor
Shell’s customers are at the heart of everything we do. By designing a seamless customer journey, we deliver a consistent brand experience—from physical touchpoints to smartphones. Our 360° campaigns for the DACH market integrate traditional advertising, digital signage, and digital channels to maximize brand visibility. With a data-driven approach, we ensure precise campaign management and support sustainable growth.
