• Brand experience meets technology.
• Space becomes storytelling.
• Where sport, brand, and design unite.

With the “Presenter Box” at Munich’s BMW Park, Rapid Peaks, a subsidiary of the salestech group, has been honored with the prestigious ICONIC AWARD in the Architecture category – together with MONOMANGO and BMW.

The project demonstrates how creative brand leadership and technological execution can merge into a holistic experience.
The Presenter Box combines digital interaction, spatial design, and emotional storytelling to create a new dimension of fan engagement.

From the “Pose with the Pros” feature to the digital Car Configurator, visitors are drawn into a brand world that extends far beyond the game itself — an interactive space that transforms brand presence into experience.

The award recognizes a project that intelligently connects brand, technology, and community – setting a benchmark for modern experiential architecture.

See award page