Rapid Peaks wins ICONIC AWARD for the BMW Presenter Box
- Brand experience meets technology.
- Where sport, brand, and design unite.
For the “Presenter Box” at Munich’s Basketball Arena, Rapid Peaks, a subsidiary of the salestech group, has been honored with the prestigious ICONIC AWARD in the category Architecture – together with MONOMANGO and BMW.
The project demonstrates how creative brand leadership and technological execution can merge into a holistic user experience.
The Presenter Box combines digital interaction, spatial design and emotional storytelling to create a new dimension of fan engagement.
From the “Pose with the Pros” feature to the digital Car Configurator, visitors are drawn into a brand world that extends far beyond the game itself — an interactive space that transforms brand presence into experience.
The award rewards a project that intelligently connects brand, technology, and community – setting a benchmark for modern experiential architecture.
