Bitfuel and Bourros Group merge to form salestech Studio

salestech group continues to execute its buy-and-build strategy with the launch of salestech Studio, bringing together the combined expertise of bitfuel and Bourros Group under one roof.

salestech Studio is a marketing and technology specialist designed to help companies scale faster, work smarter, and deploy marketing more efficiently. As a leading provider in AI-driven marketing solutions, the Studio develops innovative and scalable platforms that enable organizations to orchestrate campaigns, content, and brand experiences with measurable impact.

Bernhard Haas and Nicolas Bourros will jointly lead salestech Studio, assuming responsibility for both its strategic direction and operational growth.

“AI doesn’t diminish the importance of brands—but it fundamentally changes how they are built, managed, and scaled,” says Nicolas Bourros. “Sustainable growth happens where technology, creativity, and strategy converge into one integrated system.”

“Modern brand management means designing digital brand experiences holistically and activating them efficiently across every relevant touchpoint,” adds Bernhard Haas.

salestech Studio leverages the existing capabilities of the salestech group, particularly in AI-powered applications, data models, and automation. These competencies form the technological backbone of the Studio’s operating model.

“With salestech Studio, we are expanding our portfolio in digital experience and brand technology,” says Alexander Maresch, CEO of the salestech group. “Together with our AI solutions, we now offer an integrated, end-to-end platform for scalable growth in sales and marketing.”